WHO, WHAT, WHERE and WHY
WHO IS THE ‘DOGCAST’ FOR?
‘From Wags To Riches’, is what we call a ‘dogcast’ as opposed to a podcast, and it’s for dog lovers everywhere but specifically for dog related business owners and those perhaps aspiring to start one.
WHERE are we hoping to take your dear listener?
Look, the reality is many people rush into dog related businesses thinking it’s easy, and what appears quick easy money can quickly turn into anything but easy.
20% of small businesses fail in their first year, 30% by their second year, 50% by Year 5 and less than 30% make it to their 10th year in business.
Whether you’re starting out or taking your business to another level, to be successful you need a blend of skills, knowledge and expertise, as well as luck, not just for canines but for business and marketing, in order to turn your passion for pooches into pounds. This podcast aims to help you by providing some of the missing pieces of your jigsaw to start or grow, helping you turn your passion into a serious revenue generating business.
I know how important advice shared has been to me in the past. If I can help you grow your business to another level or to kick start one from scratch. and 10X your dreams in the process, to avoid mistakes that I and others have made, hey, there’s a good result.
WHAT will we be talking about?
This dogcast will be a blend of deep dives on specific topics, stories and laughter, as well as intimate and in-depth conversations with people who straddle the dog business world. I’ll be chatting with seasoned professionals and subject matter experts and I’ll ask them about how they got started, what they’ve learnt along the way; about their experiences, ideas, strategies, quick wins, and best tips – so we can learn from their success and their failures .
My mission is to help you be a better version of yourself with the knowledge and information we’re providing and by highlighting some of the Actual Action Steps you can start taking to improve your profitability.
WHY listen in?
As your host, Randle Stonier, and even though I’m an honorary doc(g), I’m not claiming to be an expert or a guru. Yes, I do have nearly 40 years of both business experience and loving dogs under my belt working for the likes as Sir Richard Branson from the Virgin Group. I’ve had some successes, but I also know at first-hand what it’s like to be fired, to be plagued by self-doubt and have my belief knocked when I lost an 11-year-old business and my home as a result. But I’m more than happy to talk about those moments if it helps others to avoid some sickening realities. And despite those set-backs, I bounced back as the co-founder (with my sister Mitch) of MyWaggyTails, a home boarding, home day-care and dog walking business, and as the founder of the Dog Business School. So you can bounce back from life’s knocks and hopefully be a better person for it.
Most importantly, I want to use the knowledge and experiences of my amazing guests and my own, as I hopefully tease out of them their nuggets to help you be a better version of yourself and to build a better business as a consequence.
What have you got to lose? You might even have loads to gain.
Please join me and my guests in From Wags To Riches.
Subscribe and listen in, on iTunes or on another podcast platform near you. And please, always feedback and rate us on iTunes, or wherever takes your fancy. And don’t forget to email me directly on here with any questions, comments or suggestions, there or comment on social media. Thank you.
How do you start and grow a premium RAW dog food business? We chat with Benyfit Natural's MD and the incoming Chair of the Pet Food Manufacturers Association.
Laura Peskin of Laura's Little Lodgers talks about her passion for pooches, taking 3 years to recover from a serious car accident, loitering in aisle 5, finding her particular niche in home boarding and 3 men she quite fancies.
Today we meet Kevin Johnson, one of the co-founders of Boogity.ca - Canada's largest off-leash dog walking park as we find out what life is like on the other side of the 'pond'.
This latest episode of ‘From Wags To Riches’ takes us to Canada (it’s very trendy these days!) where we catch-up with Becky - three years into her dog professional career. What’s life like as a Pack Leader at Canada’s largest dog walking park - Boogity.
How To Start A Dog Boarding Business Working From Home We chat with Emma Jackson, owner of Shawbury Paws in Shropshire as she shares her story leaving behind the world of Cyber Security and starting her own home boarding business. What a great guest. I hope you enjoy...
In this episode I continue my chat with my special guest, Marianne Butler, the head honcho from Dog Care Professionals UK as she announces an exciting new service from DCP UK to help fellow licensed dog care professionals navigate the dog business licensing maze....
In today’s episode I’m joined by my special guest, Marianne Butler, the head honcho from Dog Care Professionals UK talking about the challenges of local authorities and the licensing of dog care businesses.
Greg Van Praagh, MD of premium raw dog food manufacturer, Benyfit Natural and incoming Chairman of the Pet Food Manufacturers Association talks about leaving Spain for dog food, his father and founder learning about food preparation, nutrition and production as a mature student for his own working dogs, the importance of meeting customers, your supply chain, quality and trust values but advises against glossy magazine advertising.
Guest interviews wanted
I’m currently scheduling more Pawtastic rockstar guests for the From Wags To Riches dogcast, if you’re game, please let us know.
DOG LOVERS & DOG BUSINESS PROS
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